Jean agues that advertising downgrades women through sex. Advertisements are a major culprit of causing people to hate their bodies. For this ad whether it be alcohol, sodas, clothing or cosmetics; they all imply an obvious agenda of sexuality and has become a staple in pop culture phenomenon. Another problem for advertisement is the limited memory of the viewers. She also lectures about the topic, and her documentaries based on these lectures are viewed around the world.
In order to reach our main goal of prospering as a nation, we need to become more aware of the damage that has already been caused by this advertising and prevent it from negatively affecting us even further. She argues that men and women in the media are misrepresented as sex symbols and tools. Though it is illegal to download media from these types of sites since they are free , it has not stopped people from using them. There are no solid facts that support the idea that violence has increased with in the last few years. Men are encouraged to objectify women and be aggressive and possessive toward women when they buy a product according to advertisements. If the add drew the attention of the viewer there is a big chance the product for gaining a prospective buyer.
It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. In one ad she explains, how a tie company advertises ties by seeing a tie laid in a messed up bed, as if indicating that this tie will get you laid. For example, the media is likely to view the women as powerless and more vulnerable than men. I agree with Jean Kilbourne's opinion that these types of ads can harm us more than they can help us. She opens the eyes of both men and women to what our society is turning into, and the only way out of it is to alter our own way of thought and expose the wrong that we currently impose.
Her arguments would be more powerful if she added more statistics to prove that most men see these articles and are influenced more to see women as objects. They begin to take risk to explore their boundaries. Also, I noticed photographs suggesting women are less superior to men. What our culture and society find alarming maybe acceptable to another. Look at that handy calendar and decide what needs to be done first, what can wait, and where in the day you can fit in all that you need to do.
In the world of advertising, it is all about making money in addition, promoting a product. Kilbourne points out that ads depict men and especially women as objects, which subliminally lead to violence but to compare the advertising and pornographic industries is an exaggeration in many ways. Though this in process, advertising diffuses its meanings into the belief systems of the society the way women should look like. Therefore, the sex and attributes of gender as well as violence are so widely used in a modern world of advertisement. Nursing school can be stressful, work can be stressful, but I can promise you that proactive and organized calendars drastically reduce that stress. You might have found that some of the ads were a little bit far fetched but quite a few were blatantly offensive. This ad gives a signification that women are likely the weaker sex and are susceptible to violence.
Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. While the Internet has made sharing music easier and more prevalent, sharing music is nothing new. She structures this piece by including a series of rhetorical questions that in a way force the reader to be open-minded and flexible taking into account such a controversial topic, and then proceeds to answer these questions supporting her claims with actual published ads. In xxxxxx, xxxxxx is xxxxxxified furxxxxxxr by men xxxxxx objectify female beauty xxxxxx sexuality to an extent of rewarding female xxxxxx xxxxxxir nudity in product commercials 271. She also shows an advertisement in which a man is standing over a women while the women is saying no but laughing. Txxxxxx equates women to objects of abuse by men xxxxxx society. The sellers are willing to pay a big money for a short message that will be watched by the potential viewers.
Considering the sexual assault cases involving alcohol consumption, it is known most victims are female, and interesting to know why this is so. Those advertisements encourage young boys to act like men the see in such advertisements violence, rape, nudity all can be observed in those advertisements. Kilbourne clearly overanalyzes one Prada ad when she states that the young woman is resembled as a child, who with her undeveloped body is in her underwear and is being surprised on while undressed. How does she go about drawing connections between advertising images and social problems like sexual violence, harassment, and addiction? After all advertising is only one part of this culture context, but it is an important part and thus is a part of what traumatizes. Men visualize women as a pleasurable object. For that reason, the marketing people concentrate on creating images that will not be easily forgotten.
Also, I noticed photographs suggesting women are less superior to men. Then, select a familiar advertisement from your contemporary life. Advertisements are an everyday part of our lives, whether we look at them subconsciously or consciously they influence us. She influentially notifies how often alcohol is present in date rapes. The industry consider an add as effective when brings to the sale of the product. Another problem for advertisement is the limited memory of the viewers. Nevertheless, in the world where the potential financial resources of viewers are limited, the immediate sale of the product will only occur if a specific add win over tens or hundreds of others watched at the same day by the same viewer.
The sellers are willing to pay a big money for a short message that will be watched by the potential viewers. People have been trading and sharing music long before the Internet was created. Women are seen as sex objects when it comes to advertising name brand products. It is also evident that the descriptions of the ads are exaggerated and most can be clearly seen as nonsexual propaganda. But doing so is not impossible.
Advertisement examples such as ties, watches and perfumes are used to establish that men are illustrated as being superior to women, leaving the woman to be degraded and submissive. Jean Kilbourne also explains how advertisement also uses child pornography is which children in there Calvin Klein underwear are dancing around. Kilbourne mentions three important points in her article. This leads me to believe the target audiences of these pictures are men who would seemingly relate to the thought of men being more superior than woman. Examining, reviewing and interpreting the advertisements carefully are all critical points to consider.